Lunar New Year: The Year of the Rabbit Brings Good Luck

Lunar New Year: The Year of the Rabbit Brings Good Luck

Lunar New Year, the Year of the Rabbit, officially begins on January 22. The rabbit is considered the luckiest of all the animals in the Chinese zodiac. Rabbits symbolize longevity, peace, and prosperity in Chinese culture, and 2023 has already been predicted to be a year of hope. With the lucky rabbit by your side, you are more likely to accept hope, peace, and abundance into your life.

If you want to fill your life with as much good fortune as possible, we’ve created an entire collection devoted to our luck-giving Goddesses and amulets. These pieces bestow positive and abundant energy on the wearer, filling them with optimism, confidence, and light.

If you’ll be celebrating Lunar New Year, here are some do’s and don'ts to prepare you for a positive year. Note: Many of these tips pertain to the first day of Lunar New Year.


  • Hang red lanterns (never white) to promote good luck & drive away negativity.
  • Display fresh flowers to symbolize new beginnings.
  • Fill red envelopes with money to give (and always accept yours with two hands).
  • Place mandarins or kumquats around your home. In Chinese, the character for mandarin sounds like luck and the character for kumquat is for gold. Gold (and red!) is a lucky color in Chinese culture.
  • Clean and organize your home and remove all trash before the first day of Lunar New Year, but avoid cleaning (especially sweeping with a broom) on January 22.
  • Stock up on food in your fridge and pantry. This sets you up for a year of abundance.


  • Wash your hair (or you’ll “wash out” your luck) on the first day of Lunar New Year.
  • Borrow or lend money (and try to settle all debts, especially with family/friends).
  • Break any objects (or you’ll “break” your connection to success and good fortune)
  • Cut your hair the entire first month of Lunar New Year. Cut your hair BEFORE Lunar New Year officially begins to symbolize a fresh start.
  • Eat meat for your Lunar New Year dinner. A vegetarian meal is thought to cleanse the body and soul, and is a sign of respect towards Buddhist deities.
  • Wear black or white (these are colors of mourning). Wear red or vibrant colors instead.

We wish you a prosperous and happy year ahead!

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