Birthstones by month: meaning, history and how to choose

You probably know your zodiac sign, even if you’re not a studious watcher of the stars. But there’s another symbol that correlates to when you were born: your birthstone. Birthstones are one or more precious gemstones assigned to each month...

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Gift Guide: Gifts for the Goddess who will change the world
As individuals, we are all powerful enough to make big changes. The only thing we need is to believe in ourselves and our own unique power. For the people in... Read more...
Lore UPDATE 
Collection Launch: The Coexist Collection is right on time
United, we stand. United, we thrive. Our Coexist Collection affirms the truth that only through unity can we truly succeed, evolve, and go forward as a people. These amulets and... Read more...
Lore UPDATE 
The most luxurious Advent Calendar of the holiday season
Advent calendars are fun whether they’re filled with chocolate or, in a more traditional sense, a beautiful little holiday scene. But they’re even more fun when they’re filled with jewelry. ... Read more...
Lore
Gift Guide: 10 gifts for the “coven” gift exchange
 Disclaimer: Not for an actual coven (unless you’re into that sort of thing). What’s a coven? The word usually refers to a gathering of witches. It was popularized around... Read more...
Lore UPDATE 
Collection Launch: The Underworld opens its gates
Will you step into darkness? Introducing our new Underworld Collection, which includes the new Special Edition Persephone Goddess Pendant and powerful amulets and curated sets that speak to the dark,... Read more...
Lore
Spiritual Wellness: 10 spellbinding gifts for your spiritual friend (or yourself)
If you have a friend or loved one who is into spirituality (even if they’re just tentatively beginning to explore it), or a “witchy” friend who loves astrology or tarot,... Read more...
Lore
Gift Guide: Your Gift Guide for the Passionate and Mysterious Scorpios in Your Life
It’s officially Scorpio season and it seems fitting that one of the most intense signs of the zodiac falls right in the middle of autumn. Deeply passionate and mysterious, Scorpios... Read more...
Lore
Spiritual Wellness: Must be the season of the witch?
If you’re on Tiktok (hello follow us please), and you’re into the Goddesses, spiritual wellness, horoscopes, the mysteries of the universe and moon cycles like we are, you’ve probably come... Read more...
Lore UPDATE 
Gift Guide: 10 pieces to unleash your power
In our material-minded world, power is often associated with physical strength or money or the number of followers someone has on social media. But the truth is…power comes in many... Read more...
Lore
Spiritual Wellness: Balanced babe energy, please
How does it make you feel when someone calls you a #BossBabe or tells you that you have #BossBabeEnergy? It’s become a polarizing title on social media, with many women... Read more...
Lore UPDATE 
Collection Launch: Part deux of the Egyptian Collection is unleashed
Ancient magnetism meets modern reimagination. Part two of one of the most requested and lusted after collection launches and it’s otherworldly. This collection celebrates the history, the legends and the... Read more...
Lore
Spiritual Wellness: Appreciating the gifts of the heavens
Have you ever looked up at the starry night sky and felt overwhelmed by awe? The moon, stars, sun, and all the other heavenly objects that surround us help us... Read more...