Birthstones by month: meaning, history and how to choose

You probably know your zodiac sign, even if you’re not a studious watcher of the stars. But there’s another symbol that correlates to when you were born: your birthstone. Birthstones are one or more precious gemstones assigned to each month...

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Gift Guide: For the Fearless & Independent Aquarius In Your Life
  Aquarius season often heralds a time of profound change. It’s also a time when you might find yourself itching to be less conventional or conformist. You might even start... Read more...
Lore
Collection Launch: The Eclipse
Eclipses are natural phenomena that have fascinated humans for thousands of years. Ancient civilizations believed that eclipses were a bad omen, because during a solar eclipse, the sun’s light was... Read more...
Lore
Spiritual Wellness: It’s time to howl at the moon
The first full moon of the year is tonight, January 6th. Called the Wolf Moon, it reflects an old belief that wolves howled at the moon more during the month... Read more...
Lore UPDATE 
The Year Ahead: What the stars have in store for you in 2023
As we bid farewell to 2022, it’s only natural to look ahead and wonder what this coming year will have in store for all of us. It’s also the perfect... Read more...
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The Top 10: 2022’s bestsellers were full of magical energy
Our December bestsellers have so much meaning, and it’s not hard to see why they resonated with you. These pieces are empowering, full of magical, protective energy, and just plain... Read more...
Lore
Gift Guide: Gifts for the Multi-Faceted, Ambitious Capricorns In Your Life
We often forget that the symbol for a Capricorn is a mythological hybrid creature, the sea-goat, or mer-goat, if you prefer. So, although Capricorn is an earth sign that symbolizes... Read more...
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Gift Guide: Last-minute gifts that don’t feel last-minute
Scrambling for a special last-minute gift? First, remember that you can always buy an Awe gift card and let your loved ones pick their own favorite pieces. However, you can... Read more...
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Manifestations: Take what you need for 2023
Are you listening to your heart? As the year winds down, it can be helpful to reflect on the joys and disappointments of the past year. Whether it was a... Read more...
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Gift Guide: Celebrating the Real Life Goddesses
Everyday when we get dressed, the things we put on often carry more meaning than we see at surface level. The oversized, decades old sweatshirt that we put on for... Read more...
Lore
Gift Guide: Top ten pieces you need (The reviews don’t lie!)
As a small and growing business, we rely on customer feedback and reviews to let us know what we’re doing well and how we can improve. In fact, every week... Read more...
Lore
Gift Guide: Gifts for the Life-Loving, Spontaneous Sagittarius in Your Life
Some astrologers believe there is no other sign quite like a Sagittarius. Sagittarians are truly unique with their combination of passionate, curious, and intense traits that give them a zest... Read more...
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Spiritual Wellness: How to activate your sensuality
Ever wondered how you can activate your sensuality? Being in touch with your sensual side can help you fall in love with yourself, appreciate yourself more, and be more in... Read more...