In the world of the Owens Sisters, enchantment is hidden in plain sight — and that extends to their jewelry. What may look like a simple necklace at first glance reveals layered meaning, hidden uses, and spiritual properties informed by the Owens Family grimoire. When creating the official PRACTICAL MAGIC collab, Awe Inspired entered the mythology of the film, working closely with the studio behind the sisters’ long-anticipated return to screen. The result was a jewelry collection that felt like it would be worn by the witches themselves. But there’s more to the story. Want to understand the symbols, iconography, and gemstone meanings behind the pieces in the collection? Read on.
AT A GLANCE:
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The world of PRACTICAL MAGIC
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The Deathwatch Beetle
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Belladonna
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Ravens
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Dandelions
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FAQs
The world of PRACTICAL MAGIC
When the Owens Sisters first appeared on-screen in 1998, they weren’t an instant success. But as multiple generations of strong, sensitive, and complex women found their way to the family of witches, PRACTICAL MAGIC became a cult-classic with a devoted following. When PRACTICAL MAGIC 2 arrived in 2026, it deepened their lore: bringing more magic, mischief, and iconic style to the screen. This is the world that Awe Inspired inhabited to bring the official PRACTICAL MAGIC 2 jewelry collection to life. Our designers returned to the original film and worked closely with the team behind the sequel to create pieces fit for a member of the Owens Family — heavy with the power, symbolism, and mystical energy of each woman.
Whether you’re a longtime fan of the original film, or discovering the sisters’ edgy, 90s-nostalgic style for the first time with PRACTICAL MAGIC 2, these are the symbols and sigils you need to know to embody their magic.
The Deathwatch Beetle
The Owens women all share the same curse: any man who loves them will die. Set in motion by a spell cast by the family’s historic matriarch Maria Owens, all future generations have to contend with the curse. The Deathwatch Beetle, an insect with a piercing chirp, is the only warning: an omen of death, whose call gets louder in one’s remaining days.
Though its on-screen interpretation in both PRACTICAL MAGIC and PRACTICAL MAGIC 2 has little in common with the real-life beetle that shares its name, it’s probably the most important symbol of the curse and the lineage the Owens women all share.
For the jewelry collection, The Deathwatch Beetle was artfully reinterpreted: transformed from a symbol of a curse, to a protective talisman. Hand-carved in energetic gemstones like blue lapis for wisdom, tiger’s eye for courage, and labradorite for transformation, it becomes both a powerful pendant and a signet ring.
If its shape recalls classic scarab jewelry, that’s by design. Scarabs have been worn since at least 2,000 BCE. Beginning in Ancient Egypt, these insects were associated with the sun god Re, who was believed to roll the sun across the sky each day in the same way beetles were observed to roll their food. To the ancient Egyptians, they represented rebirth, growth, and abundance — and to wear them was to be divinely protected.
Since that time, the scarab as symbol (and especially as adornment) has undergone countless revivals, being adopted as fashionable in Napoleonic France, Victorian England, and in the Art Deco period in the United States and abroad. These reinterpretations may have been more concerned with the aesthetic of ancient Egypt than the symbolism behind it, but they helped to cement the scarab as a symbol that transcends time.
With these Deathwatch Beetle designs, the original meaning is restored: bringing the protective power of this classic symbol into the rich lore of the Owens Sisters. Far from being a reminder of a curse, these insects now act as guardians, imbued with ancient magic and the power of the gemstones they’re carved into.
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Belladonna
Beautiful but deadly, Atropa belladonna is the poisonous plant whose nectar the sisters use to disarm Gillian’s abusive partner in the first film. Gillian wears a vial of it around her neck, topped with a clear crystal quartz. Awe Inspired’s PRACTICAL MAGIC necklace reinterprets this iconic piece with the Belladonna Vial Charm Necklace, whose functional vial pendant is wrapped in the twisting vines of Belladonna itself.
But Belladonna has symbolic meaning beyond its role in the film’s plot. Known as a potent protective ingredient (for obvious reasons), both Belladonna blooms and berries are used in witchcraft for banishing spells. In the Owens Family grimoire, this botanical is singled out for its visioncasting powers as well, albeit with a warning.
Each Belladonna-inspired piece in the jewelry collaboration harnesses the magic of the plant, paying homage to its power in delicate gold and silver blooms, so only the wearer knows its true hidden potency.
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Ravens
Wise and perceptive, ravens have long been seen as a connector between worlds, able to deliver omens and foretell fates. To the Owens family, ravens appear as harbingers of what’s to come, but also as a tie to the past. In PRACTICAL MAGIC 2, the family comes into possession of The Book of the Raven, an ancient grimoire that may hold the secret to lifting their ancestral curse. It’s clear that the symbolic role of the raven is nuanced: it can bring forbidden knowledge, bad news, or simply a sign from the future.
In the official jewelry collection of the film, Awe Inspired reimagined its iconic Raven Prism Pendant and Raven Talon Ring, with new gemstones chosen for Gillian and Sally. Purple labradorite, the stone of transformation, embodies Gillian’s spontaneous spirit, while tiger's eye, known to invoke courage, speaks to Sally’s journey.
The Book of the Raven is also immortalized as a locket: designed to hold your own ancestral secrets, a treasured note, or pressed botanicals hidden safely inside while a protective raven set on tiger’s eye stands sentry.
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Dandelions
Unassuming and often underestimated, dandelions have a powerful part to play in spellwork — and in the garden — because their roots run deep. In a story about multiple generations of witches coming to terms with their power and predicaments, the metaphor of deep roots is a resonant one.
In spellwork, dandelions are the rare plant that speaks to both grounding and free-spiritedness. They are often used for divination, because of their deep connection to the earth, but the windblown way they spread their seeds calls to mind expansiveness, bounty and abundance. Their ability to grow in almost any setting also makes them useful for spellwork associated with resilience.
While these themes are all threaded throughout the Owens family’s journey, it also must be said that dandelions’ bright and sunny appearance feels deeply nostalgic — a feeling all PRACTICAL MAGIC fans must be familiar with as the film gets its long-overdue sequel.
Frequently Asked Questions
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Is Awe Inspired’s Practical Magic 2 collection an official partnership with the film?
Yes. Awe Inspired designers worked closely with Warner Brothers and the PRACTICAL MAGIC 2 team to create the Awe x PRACTICAL MAGIC 2 collection, drawing from both the lore of the first film and the themes of the sequel. -
Is this the same jewelry worn in the movie?
While Awe x PRACTICAL MAGIC 2 is the official jewelry collection of the film, the Awe Inspired pieces were not worn in the film. They were, however, worn by the film’s cast at various premieres and red carpet events in the lead-up to the film’s release, some of which can be seen on our Celebs In Awe page. -
Which pieces are inspired by Sally and Gillian Owens?
Each of the pieces in the Awe x PRACTICAL MAGIC 2 collection are inspired by the Owens women and their journeys. The Belladonna Potion Vial Pendant is most closely associated with Gillian, because it is a reimagining of the vial pendant she wears in the first film. The Gemstone Deathwatch Beetle Charm, on the other hand, is more associated with Sally since she encounters it in the first film. -
What is the Deathwatch Beetle, and why is it on the jewelry?
In the world of PRACTICAL MAGIC, the Deathwatch Beetle is an omen that symbolizes the curse the Owens women live with. For the official jewelry collab, Awe Inspired reimagined this symbol into a protective one, drawing from classic scarab jewelry that dates back thousands of years. -
Does the Practical Magic collection come in tiger’s eye?
Yes. For the official PRACTICAL MAGIC 2 jewelry collection, Awe reinterpreted some of its most powerful Raven styles — including the Raven Talon Ring and Raven Prism Pendant — in two new gemstones symbolizing Gillian and Sally: purple labradorite, and tiger’s eye. Tiger’s eye, a stone associated with courage, is also used in the Book of the Raven Locket. -
What’s in the collection: necklaces, rings, earrings, charms or bracelets?
The official Awe x PRACTICAL MAGIC 2 collection includes botanical necklace, bracelets and earrings, such as the Belladonna Bloom pieces, as well as a signet ring, a locket, an exclusive new Collector Necklace style, and several charms that can be used on any chain or Collector. There are 11 new pieces in total, some of which are available in multiple gemstone variations. -
What metals are the pieces made in?
For the official Awe x PRACTICAL MAGIC 2 collection, all pieces are crafted in either 925 sterling silver or 14k yellow gold vermeil. Styles that include stone details are hand-set with authentic gemstones, such as purple labradorite and tiger’s eye. -
Is the collection inspired by the original Practical Magic too?
Yes. The Awe team designed each piece to feel like it belonged to the world of both the original PRACTICAL MAGIC and the sequel, borrowing from enduring themes, motifs and symbols that defined both films and the characters of the Owens family. Styles like The Belladonna Potion Vial Pendant call back to the first film, recalling a style worn by Gillian, while the new Book of the Raven Locket is a reference to the grimoire the family discovers in the new film.