Birthstones by month: meaning, history and how to choose

You probably know your zodiac sign, even if you’re not a studious watcher of the stars. But there’s another symbol that correlates to when you were born: your birthstone. Birthstones are one or more precious gemstones assigned to each month...

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An Awe-Inspiring & Rare Planetary Alignment
Attention cosmic phenomenon lovers — something major is happening and it’s going to be awe-inspiring. Throughout the month of June and especially on or around the 24th, you can see Mercury,... Read more...
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Dive into a world of wonder: Our new Oceans Collection is here
Perhaps nothing in nature is as mysterious and as fascinating as the ocean. It’s deep, mostly unexplored, completely out of our control, and creates wonder that has sparked imagination and... Read more...
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The Remarkable Importance of a Colorful World
 Let’s all admit it right now: We take colors for granted. We don’t mean to do this. Those of us who are able to see are used to the many... Read more...
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Create Your Story, Live the Meaning
There is power in what we put on every day. We choose clothing that helps us express who we are, what we want to show the world, how we want... Read more...
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June’s Strawberry Supermoon is Ripe with Inspiration
June’s cosmic month started at the ending of a major Mercury Retrograde and beginning of a Saturn retrograde, and as the month inches closer to welcoming the summer solstice, we... Read more...
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Best Friends: They’re Good For Your Health
Did you know that positive friendships can actually benefit your mental and physical health? It’s true. In our society, we generally tend to place more emphasis on romantic or familial... Read more...
Lore UPDATE 
Gift Guide: The Beauty and Magic of Wedding Season
Weddings are always a special time. Not only for the bride and groom, but also for their dearest friends and family. Naturally, there is usually a wedding registry for guests... Read more...
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Telling Your Story Is The Most Powerful Thing You Can Do
Storytelling is nearly as old as humanity itself. Even before we had words, before we had established any alphabets, we told stories by painting on the walls of caves. Later,... Read more...
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Gift Ideas by Personality: Creative, Free Spirited, Brave, & Elegant
Although most gift guides are often organized by zodiac signs or the role that someone plays in your life, it can be helpful to consult gift guides by personality type.... Read more...
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Your Gift Guide for the Social and Curious Gemini
Notoriously the social butterfly of the zodiac, it’s no coincidence that Gemini season begins at the end of spring and ushers in the energy and enchantment of the summer equinox... Read more...
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It’s in the stars: Your sign’s guide for the Scorpio Full Blood Moon Lunar Eclipse + Mercury Retrograde
With Mercury in full retrograde and the recent full blood moon lunar eclipse that happened during the evening of Sunday May 15, we've put together a guide for your sign... Read more...
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Sanctuary Goods: Awe Staff Picks
Here at Awe, our mission is to inspire a sense of awe through empowering products and experiences that promote self-discovery. We created Sanctuary Goods for the Goddess and her sanctuary.... Read more...