Birthstones by month: meaning, history and how to choose

You probably know your zodiac sign, even if you’re not a studious watcher of the stars. But there’s another symbol that correlates to when you were born: your birthstone. Birthstones are one or more precious gemstones assigned to each month...

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Goddess Freya’s Fiery Necklace
Don’t cry for Freya, she was one of the most beautiful Goddesses in ancient history and is frequently shown wearing her prized necklace Brísingamen made of amber and gemstones encased... Read more...
Lore UPDATE 
Goddess Ix Chel’s Rainbow
Known as a mostly merry and frisky Goddess, Ix Chel is ideal for the fun loving family traditions. Invite her to your next cook out. Read more...
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Goddess Isis Robbed
You want to unearth Isis? She’s an Egyptian deity known as the great mother and had the power to heal the sick, perform magic, and protect women and children. Read more...
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Goddess Kali’s Revenge
She symbolizes the death of the ego, Hinduism’s ultimate goal of human life in dharma. She’s also the embodiment of shakti, female power and prowess dating back in ancient texts... Read more...
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An Interview with Non-Binary makeup artist and advocate Brandyn Cross
We spoke with Non-Binary makeup artist and advocate Brandyn Cross to see how Marsha's legacy touched their life and what Pride month means to them, especially after such an unprecedented... Read more...
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A Little Magic Can Go A Long Way
Identify your desires and you can make magic happen. Manifesting your dreams is a step on the path of life and to stay on that path, invoking the proper Goddesses... Read more...
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Know Your Goddess: Cleopatra
Cleopatra represents what it means to be a powerful woman in a world run by men. She was portrayed incredibly unfavorably by Roman historians, who wrote her off as a... Read more...
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Naomi Osaka and a Lesson on Putting Your Mental Health First
Osaka, who experiences anxiety and depression, declined to engage in contracted publicity publicity rounds at a time when many Americans - & beyond- are reevaluating their own work-life balances. Read more...
Lore UPDATE 
How our Awe x MPJI x Indya Moore Campaign came to be
As a proud queer founder, I felt a responsibility to use Goddess as a vehicle to uplift and celebrate trans and nonbinary femmes, especially after the past year where we... Read more...
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Summer Layering Guide
Warmer weather means it’s time to break out your summer wardrobe and spend more time outdoors. While you’re getting your sundresses and sandals ready, it’s also an opportunity to refresh... Read more...
Lore UPDATE 
Curating your collection with Goddess Charms
Often found along with the depictions of Goddesses throughout history, these tokens capture the essence of each character and convey the same deep meaning represented by the Goddesses themselves.  Read more...
Lore
Behind the Collection: Aura
We strive to create meaningful jewelry that inspires us to be the best versions of ourselves. Each stone featured in the Aura collection was selected to best represent the attributes... Read more...