We believe living in Awe is essential to an enhanced human experience. Our empowering jewelry channels your divine feminine, unleashing you to discover and express your unique Awe.


In 2018 when lifelong jeweler Jill Johnson beat cancer for the third time, she set out to design a necklace that was universally wearable, exceptionally made, and deeply empowering to honor her fellow survivors. Thus the Goddess Necklace was born. Jill’s son Max made a viral Goddess Quiz, and together they founded Awe Inspired.

Since then, we’ve helped others Live in Awe with wearable tokens of empowerment and a platform that champions equality and social justice.

Awe jewelry is crafted from the finest materials using precious metals and ethically sourced gemstones. Our team has been manufacturing jewelry for over three decades and has forged trusting and dependable relationships with the finest artisans around the world.

We produce our designs stateside in Minneapolis and Los Angeles, and abroad in Vincenza, Italy and Bangkok, Thailand. Every Awe piece is made by hand with care and deep friendship. We will always keep quality and the complete satisfaction of those involved in our supply chain top of mind.

We hold our factories to exceptional employee welfare standards and require proof of workplace conditions, environmentally sound manufacturing techniques, equal and fair wage policies, and healthcare benefits for all employees.

Over 10,000 5-Star Reviews

  • Amazing Standalone Piece!

    “This is such a beautiful unique piece. I wear it almost daily, especially on days I feel anxious and need that extra boost of confidence.”

    - Rachel

  • Goddess Era Unlocked!

    “This necklace is amazing! I hope it can make me feel grounded and like I am enough...Super impressed! Will definitely be buying from here again.”

    - Alexandra

  • I'm in Awe!

    “I am in awe of this beautiful necklace! I feel a positive change in myself every time I wear this necklace and reminds me to never give up and go for victory in everything I do.”

    - Laurel
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How We Give Back

Core to our mission is giving back to communities most in need. A portion of proceeds from all Awe Inspired orders benefits our charity partners, chosen for their work empowering women to overcome adversity.

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How We Give Back

Pieces That Give Back

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Explore the collections

  • Ethical Sourcing
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  • 1 Year Quality
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  • Every Purchase
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As seen in

  • “Wearable reminders of empowerment and fortitude.”
  • “The perfect gifts for the badass women in your life”
  • “A gift she'll cherish forever”
  • “Gifts for the friend who’s straight up *obsessed* with astrology”
  • “Necklaces that have won the internet (and my heart)”
  • "The best coin necklaces"
  • "The best birthday gifts for your girlfriend"
  • "I'm a picky fashion editor, and I'm in love with this jewelry brand worn by Taylor Swift"
  • “The pieces every star seems to own.”

Awe Team Favorites

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Visit The Awe Sanctuary

Awe Inspired’s first brick and mortar store is open. We aim for this space to become a spiritual haven and wellness space where you can cultivate Goddess energy, surround yourself with beauty, and find like-minded people to share in the magic.

8446 Melrose Ave. Los Angeles, CA

Phone: (323) 825-6684

Hours: Mon-Sat 11AM-7PM and Sun 12PM-6PM

CHECK OUR EVENTS