Who We Are

Awe Inspired is a movement standing at the intersection of luxury, purpose and social consciousness. Guided by a deep appreciation for culture and craftsmanship, we create meaningful jewelry that expresses what leaves you in awe.

Our Story

In 2018, after beating cancer for the third time, lifelong jeweler Jill Johnson designed the Goddess Necklace to honor fellow survivors. Along with her son Max, who created the viral Goddess Quiz, they founded Awe Inspired.

Exceptional Craftsmanship

Awe Inspired creates jewelry made to last a lifetime, exclusively using ethically sourced precious metals and genuine gemstones. Each piece is handcrafted by a team of global artisans with over 100 years of collective expertise.

Give Back

Core to our mission is giving back. To date, we have donated millions of dollars to charitable organizations such as NAMI, CancerCare, Planned Parenthood and beyond. Every purchase you make is a direct extension of your own advocacy.

Brand Collaborations

Our campaigns unite celebrity partnerships with
charitable partners, utilizing our combined
platforms to uplift a worthy cause.