We believe living in Awe is essential to an enhanced human experience. Our empowering jewelry channels your divine feminine, unleashing you to discover and express your unique Awe.

In 2018 when lifelong jeweler Jill Johnson beat cancer for the third time, she set out to design a necklace that was universally wearable, exceptionally made, and deeply empowering as a way to honor her fellow survivors. Thus the Goddess Necklace was born. Jill’s zillennial son Max made a digital Goddess Quiz that went viral, and together they founded Awe Inspired.

Since then, we’ve dedicated ourselves to helping others Live in Awe by designing wearable tokens of empowerment and using our platform to champion equality and social justice.

Awe jewelry is crafted from the finest materials using precious metals and ethically sourced gemstones. Our team has been manufacturing jewelry for over three decades and has forged trusting and dependable relationships with the finest artisans around the world.

We produce our designs stateside in Minneapolis and Los Angeles, and abroad in Vincenza, Italy and Bangkok, Thailand. Every Awe piece is made by hand with care and deep friendship. We will always keep quality and the complete satisfaction of those involved in our supply chain top of mind.

We hold our factories to exceptional employee welfare standards and require proof of workplace conditions, environmentally sound manufacturing techniques, equal and fair wage policies, and healthcare benefits for all employees.

Over 10,000 5-Star Reviews

  • Exceeded Expectation!

    “I absolutely love this brand. The quality is amazing and the pieces are beautiful and meaningful. I love that they donate to various charities and organizations.”

    - Caitlin

  • Extraordinary!

    “Every piece of jewelry I’ve ordered from here has been beautiful with extraordinary craftsmanship.”

    - Allen

  • Amazing!

    “These awe necklaces are amazing. I have several now… excellent quality, shiny, and the chain options are great. Will be purchasing more!”

    - Amanda

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How We Give Back

Core to our mission is giving back to communities most in need. A portion of proceeds from all Awe Inspired orders benefits our charity partners, chosen for their work empowering women to overcome adversity.

How We Give Back

Pieces That Give Back

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  • Ethical Sourcing

  • 1 Year Quality

  • Every Purchase
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As seen in

  • “Wearable reminders of empowerment and fortitude.”
  • “The perfect gifts for the badass women in your life”
  • “A gift she'll cherish forever”
  • “Gifts for the friend who’s straight up *obsessed* with astrology”
  • “Necklaces that have won the internet (and my heart)”
  • "The best coin necklaces"
  • "The best birthday gifts for your girlfriend"
  • "I'm a picky fashion editor, and I'm in love with this jewelry brand worn by Taylor Swift"
  • “The pieces every star seems to own.”

Awe Team Favorites

Visit The Awe Sanctuary

Awe Inspired’s first brick and mortar store is open. We aim for this space to become a spiritual haven and wellness space where you can cultivate Goddess energy, surround yourself with beauty, and find like-minded people to share in the magic.

8446 Melrose Ave. Los Angeles, CA

Phone: (323) 825-6684

Hours: Mon-Sat 11AM-7PM and Sun 12PM-6PM