Why Awe?

Our fine jewelry is crafted to be meaningful, enduring, and empowering. Each piece begins in our Los Angeles studio, where artisans with over a century of combined experience handcraft every design.


From the contours of our Goddesses to the placement of each stone, every detail is shaped with precision and intention.

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Metals & Gemstones

Awe Inspired jewelry is crafted using Mother Nature’s finest precious metals (14k gold & sterling silver), and genuine gemstones.

Our stones are always natural, chosen for their unique beauty and energetic properties. We source only through partners who comply with the Kimberley Process and meet strict standards for ethical labor and environmental care.

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Natural Gemstone Charms

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Where is Awe made?

Our designs are brought to life by master artisans in Thailand, India, and Italy, regions known for their rich history in fine jewelry.

Our partners wield multi-generational expertise and provide their teams with fair compensation, healthcare, and high-quality working conditions. Their craftsmanship and integrity is visible in every piece.

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Where is Awe made?

What is Awe 14k Gold Vermeil?

Using the 18th century French technique we craft gold vermeil by coating solid sterling silver with a thick layer of 14k gold.

Vermeil allows for intricate detail, making it perfect for symbolic designs. Durable enough to last a lifetime, it has the look and feel of solid gold at a more accessible price.

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What is Awe 14k Gold Vermeil?

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How long will
Awe jewelry last?

Our jewelry is made to last for generations. Care for 14k gold vermeil the way you would for solid gold: avoid oceans, pools, and chemicals. After wear, clean gently with the polishing cloth included in your order and store in a cool, dry place.

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FAQ

What is gold vermeil, and how is it different from gold-plated jewelry?

Gold vermeil is a thick layer of 14k gold bonded to a base of solid sterling silver. Unlike gold-plated jewelry, which uses a thin layer of gold over brass or steel, vermeil has the weight, richness, and durability of fine jewelry. It looks and feels like solid gold and holds up beautifully over time with proper care.

Will Awe Inspired jewelry tarnish or turn my skin green?

No. Our jewelry is made only with precious metals like sterling silver and 14k gold vermeil. We never use cheap base metals that can flake, tarnish, or discolor your skin. Our pieces are hypoallergenic and made to last.

Why is Awe jewelry more expensive than other brands I see online?

We use higher quality materials and traditional craftsmanship to create jewelry that holds lasting value. That includes solid sterling silver, thick 14k gold vermeil, and natural gemstones. Each piece is designed in-house and carefully made by skilled artisans. You are not just paying for the look, you are investing in real craftsmanship and ethically sourced materials.

Where is your jewelry made?

Our designs begin in Los Angeles and are brought to life by expert jewelers in Thailand, Italy, and the United States. These partners are long-time collaborators who specialize in fine jewelry and share our commitment to quality and responsible production.

What makes your materials “ethical”?

We only work with partners who meet high standards for labor practices and environmental care. Our gemstones are sourced through trusted suppliers who prioritize transparency and sustainability. Our founder, Jill Johnson, has spent decades building these relationships to ensure integrity at every step.

Are your gemstones real?

Yes. We use only genuine natural gemstones. You will never find glass, resin, or synthetic stones in our pieces. Each stone is chosen for its natural beauty and symbolic significance.

How do I care for my Awe jewelry?

To protect your jewelry, avoid contact with perfume, lotion, and water whenever possible, exactly like you would with solid gold pieces. Gently polish with the cleaning cloth included free in your order, and store in a dry, cool place. With the right care, your pieces will last for many years.

Can I wear it every day?

Yes. Our jewelry is designed for everyday wear. 14k gold vermeil and sterling silver are durable, but like all fine jewelry, they do best with a little care and attention.

Explore the World of Awe

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    Necklaces

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    Necklaces

  • Product image of A gold necklace features a pendant with a detailed figure and a small cross charm. The pendant and chain cast shadows against a neutral background.

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    Goddesses

  • Product image of Silver ring with an engraved mythical creature, featuring a shield-shaped face and intricate details, next to a ring with multiple round iridescent stones.

    Rings

    Add magic to your touch with statement rings crafted with intention to... 

    Rings

  • Product image of A silver necklace with a chain and two round pendant charms, one with a sun design and the other with a moon design, displayed on a flat surface.

    Story Sets

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    Story Sets