Why Awe?

Our fine jewelry is designed to become part of your story, and be worthy of your legacy. Crafted to endure, each design begins in our Los Angeles studio and is brought to life by master artisans with more than a century of combined experience. From the silhouette of a Goddess to the setting of a single stone, nothing is left to chance — and there is no decoration without deep meaning.

SHOP BEST SELLERS

Metal & Gemstones

Nothing hollow, nothing false. Awe jewelry is crafted from 14k gold, sterling silver, and genuine gemstones. Each stone is chosen for what it carries as much as how it looks — clarity, intuition, protection, sovereignty — and is ethically sourced by our trusted partners. Because each piece is only as empowering as the story behind it.

SHOP GEMSTONE JEWELERY

SHOP GEMSTONE CHARMS

Where is Awe made?

Designed in Los Angeles, our pieces are crafted by master artisans in Thailand, India, and Italy — three regions with centuries of fine jewelry lineage. Our partner ateliers carry multi-generational expertise, and are regularly audited to strict codes of practice across fair labor, environmental responsibility, and ethical sourcing. You can see it in the work: the integrity is in the setting, not just the story.

SHOP BEST SELLERS

What is Awe 14k Gold Vermeil?

Vermeil is an 18th-century French technique that bonds a thick layer of 14k gold over solid sterling silver. At Awe, we use 40% more gold than the industry standard — enabling the fine detail that symbolic designs demand, and the longevity they deserve. The unmistakable weight, warmth and luster of gold, crafted for the aspiring collector.

SHOP BEST SELLERS

SHOP GODDESS

How long will Awe jewelry last?

Generations, if you let it. Awe jewelry is crafted to be worn, not coddled, but a little conscious care keeps it looking its best. Treat 14k gold vermeil the way you would solid gold: avoid seawater, pools, and chemicals. When needed, buff your Awe pieces with the polishing cloth packaged in your order and store them somewhere cool and dry. A simple ritual that preserves your piece for decades.

SHOP NEW AWE

FAQ

Gold vermeil is a thick layer of 14k gold bonded to a base of solid sterling silver. Unlike gold-plated jewelry, which uses a thin layer of gold over brass or steel, vermeil has the weight, richness, and durability of fine jewelry. It looks and feels like solid gold and holds up beautifully over time with proper care.

No. Our jewelry is made only with precious metals like sterling silver and 14k gold vermeil. We never use cheap base metals that can flake, tarnish, or discolor your skin. Our pieces are hypoallergenic and made to last.

We use higher quality materials and traditional craftsmanship to create jewelry that holds lasting value. That includes solid sterling silver, thick 14k gold vermeil, and natural gemstones. Each piece is designed in-house and carefully made by skilled artisans. You are not just paying for the look, you are investing in real craftsmanship and ethically sourced materials.

Our designs begin in Los Angeles and are brought to life by expert jewelers in Thailand, Italy, and the United States. These partners are long-time collaborators who specialize in fine jewelry and share our commitment to quality and responsible production.

We only work with partners who meet high standards for labor practices and environmental care. Our gemstones are sourced through trusted suppliers who prioritize transparency and sustainability. Our founder, Jill Johnson, has spent decades building these relationships to ensure integrity at every step.

Yes. We use only genuine natural gemstones. You will never find glass, resin, or synthetic stones in our pieces. Each stone is chosen for its natural beauty and symbolic significance.

To protect your jewelry, avoid contact with perfume, lotion, and water whenever possible, exactly like you would with solid gold pieces. Gently polish with the cleaning cloth included free in your order, and store in a dry, cool place. With the right care, your pieces will last for many years.

Yes. Our jewelry is designed for everyday wear. 14k gold vermeil and sterling silver are durable, but like all fine jewelry, they do best with a little care and attention.