Birthstones by month: meaning, history and how to choose

You probably know your zodiac sign, even if you’re not a studious watcher of the stars. But there’s another symbol that correlates to when you were born: your birthstone. Birthstones are one or more precious gemstones assigned to each month...

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International Women’s Day: Awakening the Sheerzan (Lioness)
For Women’s History Month and International Women’s Day, we are proud to introduce the new Sheerzan Necklace in solidarity of Iranian women fighting for freedom and equality. The word Sheerzan,... Read more...
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Women’s History Month: Goddess energy is inside all of us
Women’s History Month encourages us all to take a moment to reflect on how much women have contributed and continue to contribute to society. Read more...
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Style Guide: How the Awe team styles their Amulet Collectors
We created all of our Amulet Collectors to help you tell your story.  As the storyteller of your singular journey, you alone hold the power to control the narrative. The... Read more...
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Black History Month: Awe’s favorite Black-owned brands you need to know
Black History Month is an important time to honor and celebrate the achievements and contributions of Black people past, present, and future. The significant, groundbreaking, and extraordinary ways that Black... Read more...
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Gift Guide: For the compassionate & imaginative Pisces in your life
Pisces season is upon us and that means we may all be falling more deeply into our own dreamy little worlds, regardless of our zodiac sign. People born under the... Read more...
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Spiritual Wellness: Galentine’s Day and the power of friendship
Happy Galentine’s Day! We hope you are able to celebrate this Leslie Knope-created holiday this year, because friendships are important and spending quality time together is quite literally good for... Read more...
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Collection Launch: Goddess Hedone opens you up to pleasure
We’re so excited to introduce you to the newest Greek Goddess to join our pantheon, Hedone, Goddess of pleasure. Her overall energy of love, self-care, and enjoyment is also the... Read more...
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Spiritual Wellness: Snow Full Moon Rising
The snow moon arrives as we approach the end of Winter, on February 5th, after months of darkness and cold. This bright, illuminating light shines like a beacon, reminding us... Read more...
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Collection Launch: Why do you need a personal affirmation?
What’s in an affirmation? Power, energy, and manifestation. As we’ve written before, affirmations are powerful tools to use against negativity, limiting beliefs, insecurities, uncertainty, and a general lack of belief.... Read more...
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Collection Launch: Goddess Fortuna, the Moon Rabbit, and the Wishbone
The New Year New Luck Collection is here to bring you all the positive energy and good fortune you can handle for 2023. New beginnings bring new opportunities, the potential... Read more...
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Lunar New Year: The Year of the Rabbit Brings Good Luck
Lunar New Year, the Year of the Rabbit, officially begins on January 22. The rabbit is considered the luckiest of all the animals in the Chinese zodiac. Rabbits symbolize longevity,... Read more...
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Valentine’s Day Gift Guide: Connection makes us stronger
Valentine’s Day can be triggering for some. And we totally get it. As a day traditionally centered around romance and romantic love, Valentine’s Day can be tough for people who... Read more...