Greek Goddess Jewelry: A Guide to the Pantheon

While there’s a time and a place for the shorthand that ascribes each Greek Goddess a single domain — Athena is "wisdom"; Aphrodite is "love"; Persephone is "spring" — it’s an act of convenience that’s directly in conflict with the expansive nature...

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The Goddess Voice

The Goddess Voice
Goddess Kali’s Revenge
She symbolizes the death of the ego, Hinduism’s ultimate goal of human life in dharma. She’s also the embodiment of shakti, female power and prowess dating back in ancient texts... Read more...
The Goddess Voice
An Interview with Non-Binary makeup artist and advocate Brandyn Cross
We spoke with Non-Binary makeup artist and advocate Brandyn Cross to see how Marsha's legacy touched their life and what Pride month means to them, especially after such an unprecedented... Read more...
The Goddess Voice
A Little Magic Can Go A Long Way
Identify your desires and you can make magic happen. Manifesting your dreams is a step on the path of life and to stay on that path, invoking the proper Goddesses... Read more...
The Goddess Voice
Know Your Goddess: Cleopatra
Cleopatra represents what it means to be a powerful woman in a world run by men. She was portrayed incredibly unfavorably by Roman historians, who wrote her off as a... Read more...
The Goddess Voice
Naomi Osaka and a Lesson on Putting Your Mental Health First
Osaka, who experiences anxiety and depression, declined to engage in contracted publicity publicity rounds at a time when many Americans - & beyond- are reevaluating their own work-life balances. Read more...
The Goddess Voice UPDATE 
How our Awe x MPJI x Indya Moore Campaign came to be
As a proud queer founder, I felt a responsibility to use Goddess as a vehicle to uplift and celebrate trans and nonbinary femmes, especially after the past year where we... Read more...
The Goddess Voice
Summer Layering Guide
Warmer weather means it’s time to break out your summer wardrobe and spend more time outdoors. While you’re getting your sundresses and sandals ready, it’s also an opportunity to refresh... Read more...
The Goddess Voice UPDATE 
Curating your collection with Goddess Charms
Often found along with the depictions of Goddesses throughout history, these tokens capture the essence of each character and convey the same deep meaning represented by the Goddesses themselves.  Read more...
The Goddess Voice
Behind the Collection: Aura
We strive to create meaningful jewelry that inspires us to be the best versions of ourselves. Each stone featured in the Aura collection was selected to best represent the attributes... Read more...
The Goddess Voice UPDATE 
The Significance of our Gemstones
Choosing jewelry based on the metaphysical properties of gemstones is another way to bring meaning and personal value to your jewelry collection. Read more...
The Goddess Voice
Celebrating Nurses Week
Awe is honored to have Florence Nightingale forever immortalized on our Goddess pendants. 20% of the proceeds will benefit the American Nurses Foundation. Read more...
The Goddess Voice
Supporting NAMI and Mental Health Awareness Month
In honor of National Mental Health Awareness Month, we're highlighting our incredible charity partner, NAMI (National Alliance on Mental Illness,) the nation’s largest grassroots mental health organization. Read more...