We strive to raise INNER STRENGTH, celebrate DIVERSITY, spread FEMINISM, and advocate for SOCIAL JUSTICE every day. And bring a little more BEAUTY into the world with storied jewelry that will INSPIRE AWE for generations.
Our company
Mission Driven. Female
Founded. Family Run.
Awe Inspired was founded in 2018 by three-time cancer survivor Jill Johnson and her son Max to make meaningful gifts and tokens of strength with exceptional quality.
Since then, Awe has grown beyond Jill and Max’s wildest dreams and become a symbol of empowerment for hundreds of thousands all over the world. The team now also includes an awe-some group of people dedicated to empowering lives through inspiring, gifting, and giving back.
Our Product Promise
Meaningful & made to last a lifetime
Our pieces are crafted from the finest materials using precious metals and ethically sourced gemstones. Our founder, Jill, has been designing and building relationships with diamond and gold jewelers for over 30 years. Our pieces are free of alternative base metals and brass. Swipe through to learn more about our high standard of materials and our commitment to excellence.
Solid 14k Gold
We make our solid gold jewelry with 14k gold. Why? 18k or 24k gold is softer and will show signs of wear more easily. Our customers tend to wear their Goddess pieces every day; 14k provides superior durability and a more desirable color.
CARE
To maintain your solid gold’s luster, gently clean your pieces after wear with your Awe polishing cloth and store in your Awe velvet pouch.
14k Yellow Gold Vermeil
We’ve perfected our vermeil technique for superior durability with an innovative oxygen bathing technique that improves vermeil adherence 3x. In this process, we coat a 925 sterling silver base with 3 microns of our signature 14k Hamilton yellow gold. The 2 microns used by other jewelers is not enough for our standards.
CARE
Remove vermeil pieces before exercising, showering, or swimming. Gently clean your pieces after wear with your Awe polishing cloth and store in your Awe velvet pouch.
Sterling Silver
Our 925 sterling silver is free of nickel and other allergenic metals. We coat our silver in rhodium — among the rarest of precious metals — which gives a superior luster and durability.
CARE
Avoid water when wearing sterling silver, which can cause it to oxidize. Gently clean your pieces after wear with your Awe polishing cloth and store in your Awe velvet pouch.
Diamonds and Gemstones
We demand that our diamond and gemstone suppliers adhere to the Kimberley Process and the World Diamond Council’s System of Warranties, which prevents the distribution of conflict gemstones and blood diamonds. Our diamonds and gemstones are ones you can trust.
CARE
To keep your gemstones brilliant, clean gently in warm water with a soft brush.
Sourced with care
Our manufacturing
& supply chain
We are forever grateful to our master jewelers; every Awe piece is made by hand with care, love, and deep friendship. We will always keep quality and the complete satisfaction of those involved in our supply chain top of mind.
Our team has been manufacturing jewelry for over three decades and has forged trusting and dependable relationships with the finest artisans around the world. We manufacture our pieces stateside in Minneapolis, Miami, and New York, and abroad in Vincenza, Italy; Istanbul, Turkey; and Bangkok, Thailand.
Made with care
Our dedication to fair
labor & sustainability
We hold our factories to the highest employee welfare standards and require reporting on their workplace conditions, dedication to using environmentally sound manufacturing techniques, equal and fair wage policies, and proof of healthcare benefits for all employees.
Our partners meet all Department of Environmental Protection certifications pertaining to employee health as well as environmental consciousness during all manufacturing and disposing of waste. Our partners also comply with the Fair Labor Association workers protection standards to ensure a safe environment for all.
Give back generously
Core to our mission is giving back aggressively to communities most in need of support and assistance. We donate 20% of all proceeds to our charity partners. To date, we’ve given over $700,000 to these incredible organizations. You may choose which charity you’d like your Awe purchase to benefit at checkout.
Want to help? Learn More
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Our community of Goddesses
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